JOY ALUKKAS

Joyalukkas is the founder and chairman of Joyalukkas Jewellery, a global retail brand under his own name. Born and raised in Thrissur, Kerala. Credited with modernising Indian jewellery retailing in the world. Branching out from his family business, he disrupted the traditional model of a single jewellery store and created a global chain of 160 showrooms in India, the Middle East, South East Asia, the UK and the US. His diverse business interests include a foreign exchange business called Joyalukkas Exchange and a clothing business called Jolly Silks. He is listed in Forbes’ list of India’s richest people and the World’s Billionaires and is considered one of the most prominent merchants in the Arab world. He has authored the authobiography, Spreading Joy : How Joy Alukkas Became The World’s Favourite Jeweller