‘Wimpy Kid’ Author Jeff Kinney To Visit India On Multi-City Tour From December 10
Jeff Kinney, international Number One bestselling author of the Diary of a Wimpy Kid series, to visit fans in India with ‘The No Brainer show’: an immersive, highly entertaining ‘game-show’ event for families, to celebrate librarians and reading around the world, themed around his brand-new book Diary of a Wimpy Kid: No Brainer, the 18th book in the series.
To celebrate the release of Diary of a Wimpy Kid: No Brainer, the International Number One bestseller and 18th book in the global hit series, Jeff Kinney, the author and illustrator of the Wimpy Kid series, will be visiting his fans in India for a week-long, multi-city tour.
Hot on the heels of Jeff’s incredible tours in the US, UK, and Germany since NO BRAINER’s publication in October, PRH India are thrilled to announce Jeff will be visiting Mumbai, Kochi, and Delhi this December, to deliver a series of epically entertaining public and school events, with laughter guaranteed for all the family. This is the first opportunity for Jeff’s fans in India to see him live since 2016.
The tour kicks off with a public event at the Sophia Bhabha Auditorium in Mumbai on December 10th, followed by a multi-schools event in Kochi on December 11th, a school visit in Delhi followed by a grand finale at the closed-door HT Literary and Cultural Fest 2023 in Delhi on December 14th.
The No Brainer Show is an epically fun, family-friendly one-hour event hosted in person by Jeff Kinney. Audience members will be invited to join Jeff on stage and face-off in brain-challenging game show-style quizzes and trivia. The No Brainer show particularly celebrates the scores of librarians around the world who connect young readers with engaging books. During the show, audience members and special guest librarians are given the chance to win a range of prizes and books.
Jeff Kinney told Publisher Weekly in a recent interview, ‘It’s so important to cherish, respect, and uplift librarians, whose passion is to put the right books in the hands of readers. The work librarians do changes and sometimes saves lives.’
Tickets and information
10th December, 17.30 – Mumbai
Sophia Bhabha Auditorium, XR94+PQF, Sophia College Ln, Breach Candy, Cumballa Hill, Mumbai, Maharashtra 400026
@crosswordbookstores
11th December, 16.00 – Kochi
St Teresa’s College, Park Ave, Marine Drive, Ernakulam, Kerala 682011
@dcbooks
About Diary of a Wimpy Kid: No Brainer:
In No Brainer, book 18 of the Diary of a Wimpy Kid series from #1 international bestselling author Jeff Kinney, it’s up to Greg to save his school before it’s shuttered for good.
Up until now, middle school hasn’t exactly been a joyride for Greg Heffley. So when the town threatens to close the building, he’s not too broken up about it. But when Greg realizes this means he’s going to be sent to a different school than his best friend, Rowley Jefferson, he changes his tune. Can Greg and his classmates save their school before it’s shuttered for good? Or is this the start of a whole new chapter for Greg?
Diary of a Wimpy Kid: No Brainer published in hardback around the world on Tuesday 24 October 2023. ISBN: 9780241583135, Rs599
#WimpyKid
Follow along online: @WimpyKid • WimpyKid.com
For media inquiries, interview requests, or additional information, please contact:
Sonali Arora
International Marketing Lead at PRH India
soarora@penguinrandomhouse.in
For more information about Jeff Kinney and his upcoming tour, please visit Penguin India’s official channels @penguinindia
Notes to Editors:
About the Author
Jeff Kinney is a #1 New York Times bestselling author of the Diary of a Wimpy Kid series and the Awesome Friendly Kid series. He is a six-time Nickelodeon Kids’ Choice Award winner for Favourite Book and has been named one of Time magazine’s 100 Most Influential People in the World. He spent his childhood in the Washington, D.C., area and moved to New England, where he and his family own a bookstore named An Unlikely Story.
About Diary of a Wimpy Kid:
Jeff Kinney’s work has been widely praised for its ability to turn children into enthusiastic readers and make them excited about books. The Diary of a Wimpy Kid series has been a permanent fixture high up in bestseller lists around the world, including The Sunday Times in the UK, as well as the USA Today, New York Times, Wall Street Journal, Publishers Weekly, and IndieBound bestseller lists in the US. More than 290 million copies of books in the series have been sold globally. First published in 2007, the first book in the series was an instant bestseller and has remained on the New York Times bestseller list since its publication to present day, through 18 titles in the series, and for more than 750 consecutive weeks (longer than any other kids’ series). The series is now published in 69 languages and 84 editions.
Beyond the books, the Wimpy Kid series has been adapted into four live action films,
two animated films on Disney+ and a Musical.
Fans can interact with the brand at www.wimpykidclub.co.uk, on Facebook and Instagram at Diary of a Wimpy Kid, on the YouTube.com/WimpyKid channel which has over 135,000 subscribers and on TikTok at wimpykidofficial which has over 1.2 million followers, 18 million channel views and 2.8 billion views across the #diaryofawimpykid hashtag!
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